To be the first choice for our customers, our employees, and our stakeholders & to become the best performing and strongest Digital Banking Experience in Egypt & to have faster growth than market peers on assets, loans, and deposits & to achieve best-in-class profitability as measured by Return on Assets and Return on Equity; & to be the most cost-efficient with best-in-class cost-income ratio and best quality of assets with low NPL and to maintain loan coverage of more than 100% on an annual basis.
Our dedicated set of products are designed to reflect our core values; Simplicity, Transparency, and Perfection. We guarantee offering to our clients the following on-going benefits; zero subscription, zero renewal fees, zero commission, reduced fees & preferential interest rates on top of an impeccable customer journey.
